Smart Home Technology - SWOT

RS Solutions is a smart home automation company based out of Bengaluru. We design and deploy home technology and intelligent lighting systems in high-end luxury homes throughout Karnataka state with a primary focus on South India as a whole. We are planning to expand in other cities in South India.

Additional Details

  • Currency:INR
  • What is the total investment that you have made?: 1000000 to 5000000
  • What is the total investment that you need?: 1000000 to 5000000
  • The Deal:Equity, Loan
  • Strengths:Highly successful at Go To Market strategies. Reliable suppliers – We have a strong base of reliable suppliers of raw materials thus enabling the company to overcome any supply chain bottlenecks. Superb Performance in New Markets – We have expertise in entering new markets and making a success of them.
  • Weaknesses:The marketing of the products left a lot to be desired. Even though the product is a success in terms of sales but its positioning and unique selling proposition are not clearly defined which can lead to attacks in this segment from competitors. The high attrition rate in work force – compared to other organizations in the industry: We have a higher attrition rate and have to spend a lot more compared to its competitors on the training and development of our employees.
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  • Opportunities:Economic uptick and increase in customer spending, after years of recession and slow growth rate in the industry, is an opportunity for us to capture new customers and increase its market share. The new technology provides an opportunity for us to practice a differentiated pricing strategy in the new market. It will enable the firm to maintain its loyal customers with great service and lure new customers through other value-oriented propositions.
  • Threats:The growing strengths of local distributors also present a threat in some markets as the competition is paying higher margins to the local distributors. Rising pay levels and increasing prices can lead to serious pressure on profitability.

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