Immersive Outdoor Cinema - SWOT

To provide an immersive theme outdoor cinema experience in Gujarat in order to meet the need of consumers seeking a new variety of cinema experiences.

Additional Details

  • Currency:INR
  • What is the total investment that you have made?: 5000000 to 10000000
  • What is the total investment that you need?: 5000000 to 10000000
  • The Deal:Equity, Loan
  • Strengths:New market with no competition. Introduce a new cinema experience in Gujarat. A unique and memorable experience, such as watching movies under the stars or in an unusual location, will attract customers. A wide range of movies, including popular and classic films, will appeal to a variety of customers.
  • Weaknesses:High cost of land acquisition. The price is more expensive than an indoor cinema. High level of 'red tape' to clarify from authorities. Traffic congestion as all of the customers will be arriving and leaving at the same time- separate entry and exits. A limited number of people can view each screening due to site size.
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  • Opportunities:Lack of competition- There are no other outdoor movie cinemas in the vicinity. A broad target market can account for irregular visits from specific groups of people. Increased disposable income in today's economy, therefore people are willing to engage in these types of attractions and activities. High recent movie attendance- Recent surveys have shown that there are a larger number of people who are going to movie cinemas and restaurants, as opposed to shopping centers.
  • Threats:Inclement weather can affect the demand for outdoor events and disrupt the company's operations. Restrictive licenses if the 'red tapes' are not approved by authorities. Police may receive noise complaints. Alcohol restrictions and duty of care for the provision of alcohol - own responsibility. Movie screening licensing.

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